The effect of the product placement in animations: A comparative study between Chinese and Japanese animations

Zitong CHENG, Kumi YABUUCHI, Yukari NAGAI

14th KICSS (Knowledge Information and Creativity Support Systems)

2019/11/21

HOA SEN大学(ベトナム)

This research compares the effect of product placement between Chinese animation and Japanese animation.この研究では、中国のアニメーションと日本のアニメーションの製品配置の効果を比較します。藪内は研究補助。